Insurance Blog Topics to Attract Leads to Your Agency

Content marketing can be powerful method for attracting the insurance leads and producing most conversions. Blog content, in particular, also allows you to connect with current & prospective clients while improving search engine rankings. Finding all ideas for new & engaging insurance blog posts can be difficult, however. 

Most of the website visitors find insurance-related content inherently dry or confusing, so it takes a little extra effort to keep them engaged. This presents both a considerable challenge & an opportunity. For inspiration, we highlighted some of the best insurance blog topics to keep your website feeling fresh. A few ideas are mention below:

Explain available types of insurance

The ideal insurance website will position your agency as an authority. Clients should feel confident that they can turn to you for answers. 

Begin with simple yet comprehensive overviews of the various types of insurance you provide, as well as factors that clients should keep in mind as they choose between top kinds of coverage. 

Because the topic of insurance is so broad & because your agency likely provides a wide range of options, it’s worth your while to split this type of content into a series of posts. Each should delve into the most types of insurance provided for that category. 

For example, a blog feature on life insurance may begin by differentiating term and whole life insurance before delving into specifics such as guaranteed whole life or indeterminate premium whole life.

Infographics and other visual content

Infographics make it easier for blog visitors to comprehend important insurance data that they might otherwise find confusing or challenging to navigate the location. These appealing visuals can be integrated into existing blogs or used as the basis of entire posts. 

Clients shouldn’t view insurance representatives as a means to an end. Let them learn more about the hardworking individuals responsible for your company’s success. Just as client interviews bring a human element to your agency, pieces dedicated to your most inspiring representatives can demonstrate the empathy and passion they bring to every consultation.

Your interview can take many angles, from personal anecdotes to deep inquiries on the philosophical elements of insurance coverage. In general, it should capture the essence of what makes each rep unique while still maintaining your company’s general branding and voice. Examples of topics or questions worth featuring include:

• Details about the representative’s background. Why did this person choose the insurance industry? Should readers know about any degrees or previous jobs?
• Awards or other accomplishments. These could include industry accolades or proud moments from different areas of life.
• Information about volunteerism or charitable pursuits. How is the representative in question involved in the local community? 
• Key professional philosophies or sources of inspiration. What motivates the featured rep? Which convictions underscore this person’s work? Highlight how core beliefs make the interviewee a great advocate for insurance clients.

Insight into local insurance requirements

Insurance requirements vary dramatically from one state to the next. This makes the already complicated selection process feel that much more overwhelming to insurance leads. Address your potential customers’ concerns with locally targeted blog content that delves into state or regional requirements. 

This type of content can include both evergreen features detailing a particular region’s general approach and time-sensitive updates about recent developments that might impact clients. For example, in the immediate aftermath of new legislation about car insurance requirements, your blog should feature a detailed update explaining these laws and how they might impact local drivers.