A complete list of insurance blog ideas

Are you struggling with coming up with ideas for your insurance blog? Insurance agents feeling writer's block cloud their mind, cramping your creativity, can look through these following blogging ideas and topics for their insurance agency blog.

Introductory video

Present your readers with an introductory video explaining what they can expect to find in your blog. List the topics you cover and how often your audience can expect fresh content on your site. Make your intro catchy, and ask an open-ended question to your viewers to get them thinking. Your blog provides a resource of answers to questions they have regarding your insurance products.

Bite-size info clips

Blogs don't always need to be in a written format to be effective. Your blog aims to entice your readers to take action on using your products and services. Your reader, or viewer, wants to know if your company provides a service they can trust. They also need to know you offer what they're looking for in your products and services. Bite-size information clips should feature short explanations of complex topics in a concise language your audience can understand.

How-to guides

A "How To" guide focuses on providing your readers with useful and practical tools and tips they can implement in their lives. One of the key objectives of your blog is to provide value to your audience. By providing a steady stream of informative and helpful content to your readers, you start to earn a reputation as the go-to insurance business.

Industry deadlines

Your industry has deadlines that matter to your clients and your business. For example, if you're selling life insurance, model a few posts around important events in a person's life where they would need to investigate life insurance or adjust their portfolio.

Local business reviews

If you're a local-based insurance firm, reach out to other financial firms and businesses in your community. Include reviews and round-ups of the services they offer, making recommendations on outstanding companies and employees.

Helpful lifestyle insurance tips

Make sure you offer blogs on topics surrounding your insurance product range. Include all your policies and plans for things people might need in their life. Whether you're selling life insurance, home insurance, theft insurance, fire insurance – make sure you include informational articles on all your products and how they can benefit your prospect's life.

Ask the audience

If you're running out of ideas for your blog – why not ask your audience for ideas? One of the oldest strategies in selling is asking your prospects for information. They'll tell you what you need to hear, and you can adjust your pitch to accommodate their needs.

Interview your clients

If you have outgoing and extroverted clients, ask them if you can interview them for your blog. If they agree, see if you can record the interview and add it to your blog as a vlog edition. Remember to transcribe the video for anyone that wants to read.

Podcasts

Podcasting is the modern version of talk radio. Including podcasts with your colleagues or leading experts in insurance helps to create more buzz around your business. Create short 40-minute to hour-long podcasts, and publish them to your blog with a brief recap of the episode.

Infographic posts

Infographics are image-rich pieces of content that draw attention. A good infographic acts as a visual aid, explaining complex processes using statistics, charts, graphs, and other visual tools.

Public holidays

The American calendar year features 14 federal holidays, from Martin Luther King Jr. Day to New Year's Day. Your community and staff might not celebrate all of them. However, a few can tie into your insurance strategy, such as the 4th of July.

Celebratory events and holidays

Like federal holidays., special events and occasions are also worth writing about in your blog. Some of the events creating useful blogging opportunities include the following.

• Car Appreciation Day – Topics: Cars, car insurance
• Small Business Saturday – Topics: Business challenges, business insurance
• Spring Break – Topics: Safety, legal, travel insurance, identity theft insurance
• Summer Vacation – Topics: Safety, travel insurance
• Black Friday – Topics: Safety, consumer spending, financial and credit insurance
• Christmas and the festive season – Topics: Home safety, home insurance
• Tax season – Topics: Stress, life insurance
• There are dozens of "Official" celebratory days throughout the year, giving you a stream of useful content ideas relating to the insurance industry.

Search keywords using content tools

The internet is a collection of trillions of pieces of content, and chares re there are billion od pages on insurance topics. You can rehash through trending topics that your prospects are viewing online. Using a content tool like BuzzSumo helps you discover trending topics and pick out recent posts. Model your blogs after the original content, but put your unique twist on it to make it yours.